Lean and Agile are like a fast car, it helps you iterate faster, but it does not give you a clear vision and strategy.
Most companies run into Product Diceases:
- Strategic Swelling: The product tries to do too much for too many users – unfocused efforts, weak value proposition.
- Obsessive Sales Disorder (OSD): Features delivered for individual customers – fragmented product, distracted engineers.
- Narcissus Complex: Looking inwards and focusing on our own needs – disconnected from customer needs.
- Hypermetricemia: Obsession with metrics and analytics – incremental product improvement, stuck in local maxima.
And have Digital Pollution: Collateral damage from our products.
A good vision is not a short slogan or BHAG. Your vision should articulate:
- Who: Whose world are you changing?
- What: What does their world look like today?
- Why: Why does their world need to change?
- When: When will you know that you’ve arrived?
- How: How are you going to change it for them?
Product Strategy (RDCL):
- Real Pain Points – What do businesses need in the oasis?
- Design – What does our solution look like?
- Capabilities – How do we enable those capabilities?
- Logistics – How do we deliver it?
Radical Product helps you define and communicate what you are building and why.
Lean and Agile help you execute, learn and iterate under uncertainty.