How to sell your Agile approach to customers: Emphasize change

Selling your Agile projects will be incredibly hard. This blog might lead you to conclude that we know pretty damn well what we are doing at my company. But despite the internal success, we are struggling with this as well. But we are experimenting, because we really, really believe that an Agile approach is the only way to deliver high-quality software in a process that is sensitive to the customer’s needs. And that’s where the key lies; you have to really believe it yourself first. Only then can you convince your customer how their needs are met.

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