Category: verified

Lean and Agile are like a fast car, it helps you iterate faster, but it does not give you a clear vision and strategy.

Most companies run into Product Diceases:

• Strategic Swelling: The product tries to do too much for too many users – unfocused efforts, weak value proposition.
• Obsessive Sales Disorder (OSD): Features delivered for individual customers – fragmented product, distracted engineers.
• Narcissus Complex: Looking inwards and focusing on our own needs – disconnected from customer needs.
• Hypermetricemia: Obsession with metrics and analytics – incremental product improvement, stuck in local maxima.

And have Digital Pollution: Collateral damage from our products.

A good vision is not a short slogan or BHAG. Your vision should articulate:

• Who: Whose world are you changing?
• What: What does their world look like today?
• Why: Why does their world need to change?
• When: When will you know that you’ve arrived?
• How: How are you going to change it for them?

Product Strategy (RDCL):

• Real Pain Points – What do businesses need in the oasis?
• Design – What does our solution look like?
• Capabilities – How do we enable those capabilities?
• Logistics – How do we deliver it?

Radical Product helps you define and communicate what you are building and why.

Lean and Agile help you execute, learn and iterate under uncertainty.